joining the NAJ

Why Being an NAJ Member Matters When Choosing Your Jeweller

When you’re choosing a jeweller, trust is everything. Jewellery isn’t just another purchase – it’s sentimental, valuable, and often tied to some of the most important moments of your life. That’s why being a member of the National Association of Jewellers (NAJ) matters.

Here’s what NAJ membership means for you as a customer:

1. Reassurance of Professional Standards

NAJ members commit to a strict Code of Conduct. This covers honesty in pricing, accurate product descriptions, and transparent business practices. In short, if you see the NAJ logo, you know the jeweller takes ethics and professionalism seriously.

2. Consumer Protection

Buying jewellery should feel exciting, not stressful. NAJ members are backed by a recognised trade body, so if anything ever goes wrong, you have additional layers of protection and a clear route to resolution.

3. Quality Assurance

Membership isn’t automatic – jewellers have to meet criteria to join and maintain standards to stay in. This means an NAJ member is committed to offering genuine, well-made jewellery, not cutting corners.

4. Ongoing Training & Expertise

The jewellery world is constantly evolving – new techniques, new ethical sourcing standards, new innovations. NAJ members have access to continuous professional development and training, which keeps their knowledge sharp and up to date.

5. Commitment to Responsibility

Sustainability and responsible sourcing are more important than ever. The NAJ supports initiatives to improve transparency in the jewellery trade, and its members are encouraged to make responsible choices in the pieces they sell.

Why We’re Proud to Be Members

At Rare Thing, being part of the NAJ isn’t just a badge – it’s a promise. It shows that we care as much about your peace of mind as we do about craftsmanship. When you buy from us, you’re not just choosing a piece of jewellery, you’re choosing reassurance, trust, and professionalism.